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Online Food Purchase Solution

Project Type

Web Application

Client Name


My Role

  • Stakeholder interviews
  • Usage statistics
  • Best practice analysis
  • Task flows
  • Site map
  • Wire framing
  • Prototyping
  • Usability testing
  • Functional specification
  • UI Design Guideline


e-foods is one of the fastest growing providers of online purchase to payment solutions for the food and hospitality industry.


  1. I ran a series of interviews with the E-foods senior stakeholders to capture all business requirements.
  2. I researched best practices of global and local competitors.
  3. I analyzed usage and transaction logs for both retail and corporate customers to uncover segment-specific patterns in how customers use transaction history query parameters and how they make bundle transactions.
  4. Based on the research findings, I started sketching to generate ideas for the new transaction process flow and transaction forms.
  5. I went on to craft wireframes for all key internet bank templates. These examples show the redesigned home screen and the transaction form, which introduced a number of new help features.
  6. I created wireframe-based prototypes and conducted iterative usability tests to fine-tune the redesigned transaction process flow.

    The tests revealed that what we initially assumed to be good solution for bundled signatures was confusing for users, and it actually took us 4 iterations to streamline it.
  7. I wrote a 140+ page detailed functional specification to inform visual designers and the bank’s in-house development team.


The streamlined transaction process flows and the new support features on the transaction forms significantly helped to reduce the number of internet related enquiries to call centers.


Figures are altered for NDA reason.


Client Testimonials

  • Have found Ganesh to be very receptive to Client's expectation. His structured approach and eye for detail helped us achieve the desired objectives very fast. His immense patience and high creativity can do good to any brand which needs to stand tall. Wishing him all the very best.

    Ravi K Darbha, Managing Director - Ra Life Care Pvt. Ltd.
  • Ganesh is a supremely gifted creative professional.. I have been seeking professional guidance from Ganesh for over 10 years now on web, web-enabled & graphic design support.

    Ajimon Francis, Brand Valuation Consultant - Brand Finance